How to talk about « Quality culture » in hospitals ?
- Posters, which will be drowned among the others ?
- Emails that will never be read ?
- Training courses that we will not be able to attend ?
What if we sang ?
After all, loved or hated, a song has the incredible power to stay in people’s minds for a long time, even in the shower !
What if we made a music video to illustrate this song ?
Let’s not get carried away… and let’s go back to the hospital for a moment.
December 2022. In their Certification report, the surveyors from the High Authority of Health (french HAS) highlight “an obvious lack of Quality culture” in the hospital.
This observation is shared by many health services… as well as many other sectors of activity !
After Hop’Stars and the posters for Patient Safety Week 2022, which were a great success and have been rewarded several times for their originality, we decided to carry out a new professional and artistic project with the teams from the hospital.
The subject ? The risks linked to professional habits, this “routine” which gives a false impression of security…
But to attract attention, you need an original medium !
This is why we chose to make a short musical film by reinterpreting a particularly famous french song and clip : “Libertine”, composed by Jean-Claude Dequéant, written by Laurent Boutonnat and performed by Mylène Farmer in 1986. The adventure begins…
- At the beginning of 2023, the parody song En Routine is written, freely inspired by the original version.
- In April, a casting is organized in the hospital to find performers.
- In June, the twelve selected professionals meet in the studio to record the song, under the supervision of L5 singer Alexandra and Laurent Cerezo.
- In September, joined by other colleagues, they shot the film for 2 days with the project’s sponsor, actress Sophie Tellier.
- In January 2024, Gary Guttman, a famous Hollywood composer, wrote the music for the opening sequence of the movie.
Many references to the original work have slipped into the short film ! Will you be able to find them ?
Produced by the Studio HBT, the film was released worldwide on April 15th, 2024, the World Art Day.